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How do you choose the right bicycle saddle? Step 1

Measure the distance between your Sit Bones to ensure you have the right saddle for you!

Did you choose your saddle or did it just come with the bike you liked? Is it comfortable? Is it the right shape for you? Did you have your sit bones measured to ensure it's the right size for yo...

How do you feel when you ride?

One of cycling’s clearest mental benefits is its effect on mood. So many emotions can come up after cycling. It's the result of the chemicals that release in our brains. Serotonin, Dopamine and ...

What sort of cyclist are you?

Do you fit into one or possibly more of these categories? Maybe another sort we've missed out here... or would you rather not be in a category and consider yourself simply put, a cyclist? Drop us...

5 Key Points for Triathlon Training and Bike Racing

Saddle Comfort is a Key Point for Triathlon Training and Bike Racing

ABC Fair starts tomorrow! Chelsea Town Hall - Kings Road

You know Christmas is getting closer when the Absolute Best Christmas Fair is on. Come down and get into the festive spirit and find something new to inspire you. Door open tomorrow at 9:30 - 7pm.

The Christmas Cotswold Fair - November 7th to 10th 2022

Save the date! This year's Christmas Cotswold Fair is going to sparkle! Hope to see you in The Cotswolds next week and please remember 10% of all proceeds will go to the wonderful charity WELL CHIL...

The Absolute BEST Christmas Fair at Chelsea Town Hall

Doors open tomorrow morning at 9:30am at the Old Chelsea Town Hall and we shall be ready and waiting for you in Christmas spirit with lots of goodies to choose from.

Chelsea Physic Garden Christmas Fair

Tomorrow morning, Chelsea Physic Garden Christmas Fair opens! We have been waiting 2 years for this event! It's a lovely Fair, in beautiful surroundings, filled with fantastic stalls and the perfec...

More William Morris Bike seat covers!

Our waterproof William Morris, The Bird Thief, bike seat covers go so fast we have once again made more! This time in Burgundy print too.

Reach Your Goal In Comfort

This week, we are launching our new high-tech padded bike seat covers which has been 2 years in the making. We wanting to provide clients with a cushioned option for endurance training, be it at t...

Kid's Cushy Covers

We have lift off with our latest product made specifically with "kids having fun" in mind. These ultra comfortable, highly durable, kids bicycle seat covers will encourage children to ride with com...